Summary

Client: Imagine Experience Saudi Arabia
Industry: Cultural Tourism & Events
Service Provided: Event Coverage, Content Creation, Media Production

AlUla, a gem in Saudi Arabia's cultural crown, is home to Hegra, the nation's first UNESCO World Heritage Site. In a series of events designed to breathe life into ancient narratives, the Royal Commission for AlUla introduced Hegra After Dark and The Ancient Kingdoms Parade, immersive experiences that transported visitors back to the era of the Nabataeans.​

The Challenge

Capturing the essence of events that seamlessly blend historical reenactments, theatrical performances, and modern-day festivities posed a unique challenge. With international guests and dignitaries in attendance, it was imperative to document every facet, from the grandeur of the parades to the minutiae of traditional marketplaces and culinary delights.​

Our Approach

At Akhtaboot, we embraced the opportunity to encapsulate the spirit of these monumental events through comprehensive media coverage:​

• Event Coverage
  Our team meticulously documented the Hegra After Dark experience, capturing the atmospheric journey via horse-drawn carriages through the 'Secret Garden of AlKhorimat' and the vibrant 'Theatre of Life' marketplace.
• Content Creation
  We produced high-quality visual content highlighting the Ancient Kingdoms Parade, which featured over 300 participants adorned in period costumes, bringing to life the legends and legacies of AlUla's storied past.
• Media Production
  Our focus extended to the intricate details: the authenticity of the actors' portrayals, the craftsmanship of the market booths, and the traditional culinary offerings, ensuring a holistic representation of the events' ambiance.​

Through our dedicated efforts, we provided the Royal Commission for AlUla with a rich tapestry of media assets that not only documented but also celebrated the revival of ancient narratives, allowing audiences worldwide to experience the magic of AlUla's heritage.